Triumph defy global downturn
13 Jan, 2010
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In a market that declined 14% Triumph Motorcycles have finished the year 1% up in 2009. Of the top 6 road manufacturers in Australia, Triumph was the only brand to see positive growth in 2009.
“This is a great result given the tough economic conditions faced in 2009, we have great bikes, accessories and clothing, priced well and backed by a professional dealer network”, said Triumphs marketing manager Mal Jarrett.
The Thunderbird launched in September is enjoying huge sales success with over 200 sales already and strong orders going forward.
Triumph’s outstanding performance in Australia has also been mirrored internationally, receiving praise for the success in an otherwise distressed market. In a year where global sales dropped a staggering 31% for motorcycles over 500cc, Triumph sold the most bikes they have ever recorded. Complimenting their sales results, Triumph have increased their global dealership count with 39 new dealers and increased their market share in every country in which they do business.
Triumph’s Street Triple range continues to sell promising numbers and recently won ‘Readers choice Bike of the Year’ awards in Australia and Bike of the Year in Japan! Sister and engine donor of the Street Triple, Triumph’s Daytona 675 has also maintained its growth in the supersports segment representing 16% of all supersport motorcycles sold in the UK.
And its not all about the sports bikes. If you add up all Bonneville variants ‘Bonneville, T100, Thruxton, America… Triumph’s sales for the 865cc air cooled engine equates to over 1700 motorcycles sold in 2009.
With Triumph’s extensive range of motorcycles from the brilliant 675cc Street Triple to the powerhouse 146bhp Rocket III Roadster, there is a bike for everyone.
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